About Sterling Hawkins:

Sterling Hawkins is out to break the status quo. He believes that we can all unlock incredible potential within ourselves, and he’s on a mission to support people, businesses and communities to realize that potential regardless of the circumstances.

From a multi-billion dollar startup to collapse and coming back to launch, invest in and grow over 50 companies, Sterling takes that experience to work with C-level teams from some of the largest organizations on the planet and speaks on stages around the world. 

Today, Sterling serves as CEO and founder of the Sterling Hawkins Group, a research, training and development company focused on human and organizational growth. He has been seen in publications like Inc. Magazine, Fast Company, The New York Times and Forbes. 

Based in Colorado, Sterling is a proud uncle of four and a passionate adventurer who can often be found skydiving, climbing mountains, shark diving or even trekking the Sahara. Maybe you’ll even join him for the next adventure – and discover the breakthrough results you’re looking for. He’ll have your back, #NoMatterWhat.

Episode Notes:

Dr. Laura talks with guest Sterling Hawkins, a keynote speaker and the author of “Hunting Discomfort”, about the possibilities inherent in working through our discomfort. Sterling shares a bit of his story, which started with amazing opportunities, and then plunged him into the depths of discomfort. He reveals how much he learned from that experience.

One of the things that spurred Sterling out of his ultimate low point was something his mother said, “the way out is through”. That piece of advice inspired him to move through the uncomfortable, the painful, and the embarrassment to get to the other side where things improve. Sterling took that advice, and all the experiences he pushed himself into after it, and channelled it into his book, “Hunting Discomfort”. He and Dr. Laura break down the five types of discomfort people experience and discuss how they can be used to one’s advantage. This episode is a look at how resilient we can be if we choose to embrace discomfort and push through it. It’s a key lesson with a success rate Sterling can personally attest to. 

“…sometimes people hear ‘hunting discomfort’ or conversations about discomfort and they’re like, Sterling, look at my career, my relationships, my bank account. I don’t need to hunt discomfort, I’m surrounded by it. But my answer is always the same, which is if you’re surrounded by discomfort, you’re not hunting it, you’re living with it, you’re placating it. You’re rationalizing why you have to live with those things in your life. When I’m talking about hunting discomfort, I’m talking about getting to the source, the root of what’s driving that discomfort, and freeing yourself from that place that leaves you forever and permanently free.” Sterling Hawkins

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Season 4 Episodes:

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Episode 59 | Closing the Confidence Gap to Thrive in Your Career

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About Dr. Laura: Bringing nearly 25 years of expertise as an Industrial/Organizational and Career Psychologist and pioneer on the future of work, Dr. Laura helps organizations evolve their cultures, and leaders and employees to thrive in their work and lives. She...

Episode 68 | Money and Well-Being: How the Pink Tax Harms Us All

About Janine Rogan: Janine Rogan, CPA, is a passionate keynote and TEDx speaker. She is the Founder and CEO of The Wealth Building Academy Inc. and an award-winning CPA. Her mission is to educate and empower women to confidently and profitably grow their wealth,...

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