About Randi Seiff:
Randi Seiff is a Creative and Strategist in one, with 30+ years of expertise in fashion & lifestyle, specializing in design, branding, & product development, building purpose-driven brands from concept to completion. Randi brings a unique perspective where marketing, brand, and design work together to streamline a cohesive brand experience. Design-driven and strategy-led, with a mission to find solutions towards circularity, she uses design-thinking as a methodology for creative problem-solving to design entire brand experiences, connecting sustainability and purpose at every touchpoint – from design to supply chain to sales. A holistic approach where every detail matters and is a deliberate piece of the overall experience ensures the customer, brand, product, marketing, and experience authentically connect. Tapping into a shared sense of community and purpose, Randi leverages collaborations for product innovation and strategic partnerships, and with empathy, entrepreneurial spirit, and imagination, communicates the story to bring the brand’s personality to life….a triple win-win-win….for people, planet and profit.
Episode Notes:
Dr. Laura welcomes guest Randi Seiff, President and Chief Creative Officer of Treun, to talk about how Treun is bringing sustainability and philanthropy into luxury fashion. Randi has been in the fashion and lifestyle industry for over 30 years and values the ability to align brands with social good.
Randi and Creative Founder Doug McClain met at the start of COVID, and from their alignment on philanthropy through fashion, Treun was born. Randi shares the statistic that out of 150 billion ready to wear garments annually sold, 30% and can end up in landfills! Treun seeks to reduce that waste by focusing on made to order and made to measure garments, removing inventory and poorly fit returns from the equation. Randi and Dr. Laura discuss how Treun focuses on use of natural fibers in the fabrics they make, using deadstock, eliminating plastic packaging, and Treun’s commitment to support a different foundation or charity quarterly. Through live events they seek to bring awareness to and raise funds for each charity. This conversation highlights how fashion can be re-thought with the needs of the planet and people in mind, reducing waste and harm while feeling and doing good.
“… it goes back to using sustainability as a lens through which you look at everything… and sustainability, for me, it’s a vehicle for product innovation and value creation, and that can be applied to any industry. Certainly you can look at every touchpoint and try and think how you can do this differently; just because it’s been done that way for a zillion years doesn’t mean that’s the right way for now. As we have learned with the fashion system right now, we know the industry is broken and we’re slowly but surely spreading the word to get other companies on board.” Randi Seiff
Resources:
- Randi Seiff Website: randiseiffdesign.com
- Randi Seiff on LinkedIn
- Randi Seiff on Instagram
- Treun Website: treunhouse.com
- Treun Instagram
- Treun LinkedIn
- “Tough Titties: On Living Your Best Life When You’re the F-ing Worst” by Laura Belgray
- Seth’s Blog by Seth Godin
Learn more about Dr. Laura on her website: https://drlaura.live
For more resources, look into Dr. Laura’s organizations:
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